Curious, creative and collaborative. Strategic, thoughtful and full of heart.

Abi is a brand-builder, communicator, and connector with over a decade’s experience across charity, education, and healthcare. She knows how to craft stories that resonate and create brands people believe in.

From leading national campaigns to supporting grassroots initiatives, Abi brings clarity to complexity and ensures every message and design feels alive, consistent, and human.

Recently, she has taken to sharing her comms tips and advice more widely - sparking fresh ideas and empowering others to tell their stories with confidence.

Purpose-driven and people-focused, Abi builds brands that don’t just look good, but do good - sparking connection, action, and lasting change.