Sussex Tourism Alliance launches with VIP red-carpet event at The Grand, Brighton

A major new organisation uniting the region’s visitor economy will launch this November, as the Sussex Tourism Alliance.

To mark the official debut of the Alliance, Bright Cause teamed up with Peak Performance Events and Aaron Knightley to organise a VIP Launch Party at The Grand Hotel, Brighton, more than 500 business leaders, founders, creators, entrepreneurs, tourism professionals, and public officials.

The VIP Launch Party marked the official debut of the Alliance - a new collaborative body created to champion Sussex’s £3bn tourism and hospitality sector, strengthen local partnerships, and drive sustainable growth across the county.

Event highlights:

• Keynote speakers from across tourism, hospitality, and business

• Red-carpet arrival and press wall

• Interviews with leading industry figures

• Networking opportunities with influential voices in Sussex’s visitor economy

“The launch of the Sussex Tourism Alliance marks a pivotal moment for our region,” says Ali Kosari, Founder. “Join our event to connect with peers, forge new partnerships, and be the first to hear about our ambitious plans for 2026 and beyond.”