From an idea to a movement.
The Roof of Africa: Bullied — The Mountain We Face is the first major proof point for BrightIAM Studios.
What began as an original idea became a 27-person, ambassador-led Kilimanjaro expedition, a feature documentary, a podcast series and a high-profile campaign, generating £120,000+ for Coram Kidscape, the UK anti-bullying charity.
Along the way, we brought together celebrities, ambassadors, adventurers, creatives and media, creating stories that travelled far beyond the summit.
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A VIP premiere at Battersea Power Station
The film's first public moment, bringing partners, press and ambassadors into one room.
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A 12-month campaign
A growing audience built over a year, not a single launch weekend.
27 people.
One mountain.
£120,000+ raised.
One documentary.
In support of Coram Kidscape, the UK anti-bullying charity.
Impact at Altitude, our original podcast series, took listeners behind the scenes, giving a platform to the people, personalities and stories driving the mission.
And the story didn't stop at the summit.
Find the story.
Build the audience.
Bring people together.
Create impact.
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1.7M+
Content impressions
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405K+
Social reach
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785
Podcast listens
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100+
Media / celebrity engagements